We are seeking a talented and experienced Digital Specialist to manage and optimize all digital assets for Soctrip.com. This role is pivotal in shaping the digital presence of our brand and ensuring that our online platforms effectively engage our target audience. The ideal candidate will have a strong background in digital marketing, with at least 2 years of experience in the travel or e-commerce industry.
Key responsibilities
1. Digital Asset Management:
- Oversee the management and optimization of all digital assets, including website, social media platforms, and digital marketing campaigns.
- Ensure consistency in brand messaging and visuals across all digital channels.
- Regularly update content to keep it relevant and engaging for the audience.
2. Website Management:
- Monitor website performance using analytics tools, ensuring optimal user experience and identifying areas for improvement.
- Collaborate with web developers to implement new features and functionalities that enhance user engagement and drive conversions.
- Optimize website content for SEO to improve organic search rankings and increase traffic.
3. Social Media Strategy:
- Develop and execute a comprehensive social media strategy to grow brand awareness and engage with the target audience.
- Create, curate, and manage published content (images, video, written) across various social media platforms.
- Track and analyse social media metrics to measure the effectiveness of campaigns and make data-driven decisions.
4. Digital Advertising:
- Plan, execute, and manage online advertising campaigns across platforms such as Google Ads, Facebook Ads, and others.
- Monitor and optimise ad performance to maximise ROI and achieve business objectives.
- Work with creative teams to develop engaging ad content that resonates with the target audience.
5. Email Marketing:
- Design and implement email marketing campaigns to nurture leads and engage existing customers.
- Segment email lists based on customer behaviour and preferences to deliver personalised content.
- Analyse email campaign performance and implement strategies to improve open and click-through rates.
6. Analytics and Reporting:
- Use analytics tools (e.g., Google Analytics, social media insights) to track the performance of digital campaigns.
- Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
- Stay updated with the latest digital marketing trends and tools to continuously improve digital strategies.
Tìm kiếm nâng cao
Trả lời
